SEOUL NATIONAL UNIVERSITY
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나종연사진
  • 성명 나종연
  • 직위 부교수
  • 학과 서울대학교 소비자학과
  • 전공 소비자학
  • 사무실
  • 홈페이지
  • 이메일 jrha@snu.ac.kr
  • 연락처 02) 880-9236

연구영역 : 소비자정보,정보화와 소비자행동,

소비자선택행동, 소비자 Leadership

 

학력

  • 1996. 서울대학교 소비자아동학과 학사 (B.S.)
  • 1998. 서울대학교 대학원 소비자아동학과 소비자학 전공 석사 (M.S.)
  • 2002. 미국 The Ohio State University, Dept. of Consumer Textile Sciences 박사 (Ph.D.) 전공: 소비자학 부전공: Marketing(Consumer Behavior), 통계학
  • 2003. 미국 Harvard University, John F. Kennedy School of Goverment, Executive Program, The Art and Practice of Leadership Development (전문가 과정)

경력

  • 2004-현재 서울대학교 소비자학과 조교수
  • 2003-현재 미국 University of Delaware, Dept. of Consumer Studies, Adjunct Assistant Professor
  • 2004 건국대학교 소비자주거학과, 동국대학교 가정교육과 강사
  • 2003-2004 서울대학교 소비자학과 강사
  • 2002-2003 미국 University of Delaware, Dept. of Consumer Studies, 조교수
  • (with a joint appointment at school of Urban Affairs and Public Policy, MPA program)
  • 2001 미국 The Ohio State University, Dept. of Consumer and Textile Sciences, Instructor
  • 2001 미국 The Ohio State University, Dept. of Consumer and Textile Sciences, 강의조교
  • 1998 울산대학교 아동복지학과, 기전대학교 소비자정보학과 강사
  • 1996-1998 서울대학교 소비자아동학과 강의조교

학위논문

  • “Consumer in the Internet Era: Essays on the Impact of Electronic Commerce from a Consumer Perspective”. Ph.D. Dissertation, The Ohio State University, 2002
  • “어머니의 아동기 자녀에 대한 소비자사회화 수행”. 석사학위논문. 서울대학교, 1998

수상경력

  • 2003 미국소비자학회(American Council on Consumer Interest) 최우수박사학위논문상
  • 2003 미국소비자학회 제49회 정기학술대회 최우수논문상 (Applied Consumer Economics Paper Award)
  • 2003 미국소비자학회 제49회 정기학술대회 Student Travel Grant Award
  • 2002 미국소비자학회 제48회 정기학술대회 Student Travel Grant Award
  • 2001 미국 오하이오 주립대학교 대학원 Alumni Grants for Graduate Research and Scholarship (AGGRS)
  • 2001 Accademy of Financial Sevices 정기학술대회 최우수논문상 (Best Paper Award sponsored by Certified Financial Planner Board of Standards)
  • 2001 미국 오하이오 주립대학교 생활과학대학 Jane Shanley Fellowship
  • 2001 미국 소비자학회 제47회 정기학술대회 Student Travel Grant Award
  • 1998-2000 Fullbright Fellowship
  • 1998 Fullbright Degree Award (한미교육위원단)
  • 1996 최우등졸업, 서울대학교 소비자아동학과

저서

  • 나종연 (2002). “전자상거래와 공정거래, 517-531”. 권오승 편, 자유경쟁과 공정거래. 법문사

연구논문

  • 나종연 (2004). “경험학습을 통한 소비자교육: 소비자전문가로서의 사회적 가치와 능력개발을 중심으로”, 한국가정관리학회지 22, 59-67
  • Rha, J.-Y., Chen, E.Y.I., Bei, L.-T. and Widdows, R. (2004). “The Importance of Consumers’ Online Information Search Behavior in Selecting New Restaurant for Dining-Out: A Cross-Cultural Study of US and Taiwan Consumers”. Journal of Foodservice Business Research,6, 15-36.
  • Morrison, J., Rha, J.-Y. and Helfman, A. (2003). ” Leadership, student engagement and change: A transformation of the university classroom”. Journal of Business Education,. 79(1), 11-18.
  • Rha, J.-Y., Widdows, K. and Widdows, R. (2003). “The Changing Balance of Market Power in Customer Relationship Management, and the Role of the Consumer Affairs Professional”. Customer Relationship Management, 8(2), 7-11.
  • Rha, J.-Y., Widdows, R., Hooker, N. & Montalto, C. (2001/2002). “E-consumerism as a Tool for Empowerment”. Journal of Consumer Education, 19/20, 61-69.
  • Rha, J.-Y. and Widdows, R. (2002). “The Internet and consumers: Countervailing Power revisited”. Prometheus, vol. 20(2), 107-118.
  • Hooker, N. H., Rha, J.-Y., Earnst, S. & Widdows, R. (2002). “Policy Concerns for Online B2B Exchanges”. Journal of Food Distribution Research, 33(1), 1-6.
  • Rha, J.-Y. & Stafford, K. (2001). “The family satisfaction of business owning families”. Journal of Korean Home Economics Association English Edition, 2(1). 77-94.
  • Rha, J.-Y., Heilig, J., Ernst, S., Widdows, R., Haugvedt, C & Hooker, N. (2001). “Product and firm quality signaling in E-business: Interstices for smaller businesses”. Journal of Business and Entrepreneurship, 13, 51-70.
  • 나종연, 이기춘. (1998). “어머니의 아동기 자녀에 대한 소비자사회화 수행과 관련변수”, 대한가정학회지, 36(5). 268-282.

[학술대회발표논문집]

  • 나종연 (2004), ” 소비자의 관점에서 본 전자상거래의 영향”. 한국소비자학회 추계학술대회 발표논문집, 707-718.
  • Rha, J.-Y. and Widdows, R. (2004). “E-consumerism and the electronic commerce era: A typology with policy implications”. The 20th World Congress of the IFHE, Research and Practitioner’s Paper Abstract, 44.
  • Morrison, J., Kim, H., Rha, J.-Y., and Herbein, C. (2004). “Consumer knowledge of bottled water and label preferences”. Proceedings of the 50th Annual Conference of American Council on Consumer Interest.
  • Stein, K. and Rha, J.-Y. (2004). “The role of social responsibility in Consumer Studies”. Social Responsibility”. Proceedings of the 50th Annual Conference of American Council on Consumer Interest.
  • 나종연. “소비자학적 관점에서 본 사회적 책임”. 한국소비자학회 추계학술대회 발표논문집, 9-20..
  • Bei, L.-T., Widdows, R., Chen, E.Y.I and Rha, J.-Y. (2003). “The determinants of consumers’ online information search behavior for search versus experience products”. Proceedings of the 5th Conference of the Asian Consumer and Family Economics Association.
  • Rha, J.-Y., Montalto, C. P. and Widdows, R. (2003). ” Evaluating the influence of the Internet on consumers’ search”. Proceedings of the 49th Annual Conference of American Council on Consumer Interest.
  • Rha, J.-Y. (2003). “Consumers in the Internet Era: Essays on the impact of electronic commerce from a consumer perspective”. Proceedings of the 49th Annual Conference of American Council on Consumer Interest.
  • Rha, J.-Y., Stein, K., Geistfeld, L. and Widdows, R. (2003). “Consumer Studies: The Next Generation”. Proceedings of the 49th Annual Conference of American Council on Consumer Interest.
  • Rha, J.-Y. & Widdows, R. (2002). “The Internet and consumer: Countervailing power revisited”. Proceedings of the 48th Annual Conference of American Council on Consumer Interest. [available online: http://www.consumerinterests.org/public/articles/CountervailingPower-02....
  • Rha, J.-Y., Montalto, C.P. & Hanna, S. D. (2001). “The effect of saving goals and expectations on household saving behavior”. Proceedings of the Academy of Financial Services, p.57.
  • Rha, J.-Y. & Rajagopal, P. (2001). “Is time like money? Consumers’ mental accounting of time”. Proceedings of the 47th Annual Conference of American Council on Consumer Interest. [available online: http://www.consumerinterests.org/public/articles/Rha,_Rajagopal.pdf]
  • Hanna, S. & Rha, J.-Y.(2000). “The effect of household size change on credit use: An expected utility approach”. Proceedings of the 46th Annual Conference of American Council on Consumer Interest. 121-126.

학술대회발표

  • Rhee, K. C. and Rha, J.-Y. “Consumer problems in credit society: Consumer Reorganization System and Consumer Credit Education”. The 13th Biennial ARAHE Cogress. (Accepted for presentation).
  • Rhee, K. C. and Rha, J.-Y. “Women and consumer movement in South Korea: Shaping of consumerism as a civic movement and as a discipline in Higher Education Institutions”. The 9th International Interdisciplinary Congress on Women. (Accepted for presentation)
  • Rhee, K. C. , Rha, J.-Y. and Paek, K.M. “Consumer Culture in North Korea: The cosmetic usage patterns and the meaning of make-up in North Korea”. The 51st Annual Conference of American Council on Consumer Interest.
  • 나종연 (2004). “소비자의 관점에서 본 전자상거래의 영향”. 한국소비자학회 추계학술대회
  • Rha, J.-Y. and Widdows, R. (2004). “E-consumerism in the electronic commerce era: A typology with policy implications”. The 20th World Congress of IFHE
  • Morrison, J., Kim, H., Rha, J.-Y., and Herbein, C. (2004). “Consumer knowledge of bottled water and label preferences”. The 50th Annual Conference of American Council on Consumer Interest.
  • Stein, K. and Rha. J.-Y. (2004). “The role of social responsibility in Consumer Studies”. The 50th Annual Conference of American Council on Consumer Interest
  • 나종연 (2003). “소비자학적 관점에서 본 사회적 책임”. 한국소비자학회 추계학술대회 기조강연.
  • Rha, J.-Y. (Moderator and Organizer: 2003). “Consumer Studies: The Next Generation”. Invited session at the 49th Annual Conference of American Council on Consumer Interest. Panel members: Dr. Loren Geistfeld (Interim Chair, Department of Consumer and Textile Sciences, The Ohio State University), Dr. Karen Stein (Chair, Department of Consumer Studies, University of Delaware) and Dr. Richard Widdows (Head, Department of Consumer Sciences and Retailing).
  • Rha, J.-Y., Widdows, K. and Widdows, R. (2003). “Service leadership and the changing balance of power in Customer Relationship Management”. 2003 SOCAP Symposium and Technology Forum.
  • Rha, J.-Y., Montalto, C. P. and Widdows, R. (2003). ” Evaluating the influence of the Internet on consumers’ search”. The 49th Annual Conference of American Council on Consumer Interest. (Winner of 2003 Applied Consumer Economics Award)
  • Rha, J.-Y. (2003). “Consumers in the Internet Era: Essays on the impact of electronic commerce from a consumer perspective”. The 49th Annual Conference of American Council on Consumer Interest.
  • Bei, L.-T., Widdows, R., Chen, E.Y.I and Rha, J.-Y. (2003). “The determinants of consumers’ online information search behavior for search versus experience products”. The 5th Conference of the Asian Consumer and Family Economics Association. Taiwan.
  • Rha, J.-Y. & Widdows, R. (2002). “The Internet and consumer: Countervailing power revisited”. The 48th Annual Conference of American Council on Consumer Interest.
  • Rha, J.-Y., Montalto, C.P. & Hanna, S. D. (2001). “The effect of saving goals and expectations on household saving behavior”. The Annual Conference of the Academy of Financial Services. (Winner of Best Paper Award by Certified Financial Planner Board of Standards)
  • Rajagopal, P. & Rha, J.-Y. (2001). “Consumer’s perception of time resource: Mental Accounting of Time”. The 47th Annual Conference of American Council on Consumer Interest.
  • Hanna, S. & Rha, J.-Y.(2000). “The effect of household size change on credit use: An expected utility approach”. The 46th Annual Conference of American Council on Consumer Interest.

초청강연

  • Rha, J.-Y. (2003). “Consumers in the Internet Era: Essays on the Impact of Electronic Commerce from a Consumer Perspective”. An invited seminar for graduate students and faculty, Department of Consumer Sciences and Retailing, Purdue University. April 18, 2003.
  • 나종연(2002). “전자상거래와 공정거래”. 서울대학교 법과대학 공정거래법과정, 2002년 6월 3일.
  • Rha, J.-Y., Widdows, R. & C.P. Montalto (2001). “Evaluating the influence of the Internet on consumers’ search”. An invited presentation at E-Commerce workshop, Department of Consumer and Sciences, The Ohio State University, October 18, 2001.
  • Rha, J.-Y. & Widdows, R. (2001). “The role of Customer Relationship Management: Consumers’ perspective”. An invited E-Agribusiness @ OSU presentation to Vice President’s Development Board Meeting, under the auspices of E-Agribusiness Working Group, The Ohio State University, October 12, 2001.
  • Rha, J.-Y., Heilig, J., Widdows, R., Ernst, S., Haugvedt, C & Hooker, N. (2001). “Signalling in E-business: Product and firm quality”. An invited presentation at E-Commerce workshop, Department of Consumer and Sciences, The Ohio State University, May 24, 2001.
  • Rha, J.-Y. & Widdows, R. (2001). “A framework for the study of E-consumerism”. An invited presentation at E-Commerce workshop, Department of Consumer and Sciences, The Ohio State University, April 12, 2001.
  • Heck, R.K.Z., Stafford, K. & Rha, J.-Y. (2000). “The performance of family business”. An invited presentation at Cornell University, November 3, 2000.
  • Heck, R.K.Z., Stafford, K. & Rha, J.-Y. (2000). “Reconceptualizing family business performance”. An invited presentation at Baruch College, April 4, 2000.

연구과제

  • 나종연 “기업과 소비자의 사회적 책임과 win-win 전략에 대한 연구”. (2004-2005). 서울대학교.
  • Rha, J.-Y. “An exploratory study: Delaware e-government services from a consumer perspective”. General University Research Grant, (2003년), University of Delaware.

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